Welcome to Chowbotics

Growth Strategy for Grocery Stores

With Sally, you've made it easier and safer than ever to eat fresh meals in your grocery store. We are excited to have you as our new partner in the mission of #FreshForAll! 


Let's get started with a few key initiatives that will be critical to your success.

 

Create anticipation, generate media buzz, and host a Grand Opening.

Choose the best medium to talk with your audience and utilize awareness templates 

Build a long-term relationship with Sally customers with proven engagement tactics

Enjoy and optimize the success of your hard work with real-time data in your analytics dashboard

 

Before the launch

Build anticipation utilizing PR tactics!

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Generate buzz with Public Relations tactics

With Sally, you're making lives better...let's spread the word!  

Here are public relations resources to get you started:
 

  1. Follow this Press Release template to announce your launch
     

  2. Familiarize yourself with past coverage of deployments to see the types of media that have covered prior announcements.
     

  3. Submit your release to PRWeb.
     

  4. Explore the Chowbotics Press Kit for additional resources, like terminology best practices for maximum coverage.

 

Build Awareness with In-Store Merchandising

Posters, Flyers, Banners, Wearables

These assets are designed to help consumers quickly position Sally as a salad bar replacement.

A-Frame Sign Located Outside

Create intrigue and spread awareness as customers enter your store. Place an A-Frame outside the store.

FRONT

24" X 36"

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BACK

24" X 36"

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An Immersive Experience

Locate Sally near your former salad bar and create an immersive experience

Around Sally

A Chef banner humanizes Sally and provides credibility. It also grabs attention and guides consumers to Sally.

CHEF BANNER

24" X 36"

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PRICE STICKER

3" X 3"

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SOCIAL DISTANCING

18" X 18"

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Engage Shoppers with Digital Marketing

 

Email and social

Reach more people with Sally's #freshforall mission.

Emails for loyalty members

Reach your most captive audience by sending emails to Loyalty program members.

EMAIL TEMPLATES

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Promotions

Digital and Physical Coupons

Regularly engage your community and keep them coming back for more fresh meals. 

Wellness Day

Reach more people with nourishing food by engaging your customers with a Wellness event to promote regular visits.

POSTERS

24" X 36"

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FLYER

8.5" X 11"

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SOCIAL

EMAIL

WEB BANNER

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Coupons

Keep Sally top of mind with promotions and coupons.

APP PROMO BANNER

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PHYSICAL COUPONS

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We're here to help!

If you need any additional support or have any questions, don't hesitate to reach out at marketing@chowbotics.com