Welcome to Chowbotics
Growth Strategy for Grocery Stores
With Sally, you've made it easier and safer than ever to eat fresh meals in your grocery store. We are excited to have you as our new partner in the mission of #FreshForAll!
Let's get started with a few key initiatives that will be critical to your success.
Create anticipation, generate media buzz, and host a Grand Opening.
Choose the best medium to talk with your audience and utilize awareness templates
Build a long-term relationship with Sally customers with proven engagement tactics
Enjoy and optimize the success of your hard work with real-time data in your analytics dashboard
Generate buzz with Public Relations tactics
With Sally, you're making lives better...let's spread the word!
Here are public relations resources to get you started:
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Follow this Press Release template to announce your launch
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Familiarize yourself with past coverage of deployments to see the types of media that have covered prior announcements.
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Submit your release to PRWeb.
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Explore the Chowbotics Press Kit for additional resources, like terminology best practices for maximum coverage.
Build Awareness with In-Store Merchandising
Posters, Flyers, Banners, Wearables
These assets are designed to help consumers quickly position Sally as a salad bar replacement.
A-Frame Sign Located Outside
Create intrigue and spread awareness as customers enter your store. Place an A-Frame outside the store.
FRONT
24" X 36"
BACK
24" X 36"
An Immersive Experience
Locate Sally near your former salad bar and create an immersive experience
Around Sally
A Chef banner humanizes Sally and provides credibility. It also grabs attention and guides consumers to Sally.
CHEF BANNER
24" X 36"
PRICE STICKER
3" X 3"
SOCIAL DISTANCING
18" X 18"
Engage Shoppers with Digital Marketing
Email and social
Reach more people with Sally's #freshforall mission.
Emails for loyalty members
Reach your most captive audience by sending emails to Loyalty program members.
EMAIL TEMPLATES
Promotions
Digital and Physical Coupons
Regularly engage your community and keep them coming back for more fresh meals.
Wellness Day
Reach more people with nourishing food by engaging your customers with a Wellness event to promote regular visits.
POSTERS
24" X 36"
FLYER
8.5" X 11"
SOCIAL
WEB BANNER
Coupons
Keep Sally top of mind with promotions and coupons.
APP PROMO BANNER
PHYSICAL COUPONS
We're here to help!
If you need any additional support or have any questions, don't hesitate to reach out at marketing@chowbotics.com