
Welcome to Chowbotics
marketing packages for Universities
With Sally, you've made it easier than ever to eat fresh meals on your campus. You now have the power to provide fresh ingredients to anyone, at any time, enabling your students and staff to make better food choices.
We are excited to have you as our new partner in the mission of #FreshForAll!
So let's get started with a few key initiatives that will be critical to your success.
Marketing Strategy
Marketing is critical to the success of Sally. Customers who widely promote the features and benefits of Sally see higher engagement, generate word-of-mouth endorsements, and ultimately sell more bowls per day.

Here are the top marketing tactics that work on college campuses​
1. Elicit media coverage to generate excitement through our PR kit below.
​​
2. Find the best medium to talk to your audience. Explore our print and digital assets.
3. Utilize social media awareness tactics like Facebook groups & Chowbotics content.
4. Host engagement events and influencers to solidify repeat purchase behavior. ​
5. Promote new menu changes to keep loyal customers engaged.
Public Relations Kit
With Sally, you're making lives better...let's spread the word! Utilize Chowbotics PR resources to generate press and wide-reaching buzz.
Here are public relations resources to get you started:
-
Follow this Press Release template to announce your launch
-
Familiarize yourself with past coverage of deployments to see the types of media that have covered prior announcements.
-
Submit your release to PRWeb.
-
Explore the Chowbotics Press Kit for additional resources, like terminology best practices for maximum coverage.
Marketing Packages
Implement these easy-to-use, customizable print and digital campaign assets that educate and excite your Sally customers. Start with awareness and then build loyalty with messages that address your student's fresh food pain-points.

Let's start with anticipation
Spark wonder with a campaign that shows you're revolutionizing the way your students access fresh food.

A Robot with Fresh Food?
Address the most frequently asked questions head-on, building consumer trust and confidence in the freshness of Sally meals. Use our easy to peel poster to place it for a period of time until your customers get acquainted.
Engagement
Create events and promotions that keep your students coming back for more.
Find your fresh food ambassadors
Reveal Sally to your faculty and leaders of clubs and teams, so they learn about how Sally provides a new way to improve health on campus. Invite them to try it by offering a special coupon they can share with their colleagues so they can become your ambassadors.

Ask us questions!
If you need any additional support or have any questions, don't hesitate to reach out at marketing@chowbotics.com.
Marketing Packages
Implement these easy-to-use, customizable print and digital campaign assets that educate and excite your Sally customers. Start with awareness and then build loyalty with messages that address your student's fresh food pain-points.



Engagement
Create events and promotions that keep your students coming back for more.