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Customer Support: 1.831.CHOWBOT (831.246.9268) or support@chowbotics.com
Sales: sales@chowbotics.com 
Press Inquiries: press@chowbotics.com

 

© 2019 Chowbotics

Welcome to Chowbotics

Growth Strategy for Hospitals

With Sally, you've made it easier than ever to eat fresh meals in your hospital. We are excited to have you as our new partner in the mission of #FreshForAll! 


So let's get started with a few key initiatives that will be critical to your success.

 

BEFORE THE

LAUNCH

Create anticipation, generate media buzz, and host a Grand Opening.

Choose the best medium to talk with your audience and utilize awareness templates 

Build a long-term relationship with Sally customers with proven engagement tactics

Enjoy and optimize the success of your hard work with real-time data

Think of your Sally opening as a restaurant launch with 3 key strategies: build anticipation, utilize PR tactics, and host a Grand Opening!

Generate Buzz With Public Relations Tactics

With Sally, you're making lives better...let's spread the word!  

Here are public relations resources to get you started:
 

  1. Follow this Press Release template to announce your launch
     

  2. Familiarize yourself with past coverage of deployments to see the types of media that have covered prior announcements.
     

  3. Submit your release to PRWeb.
     

  4. Explore the Chowbotics Press Kit for additional resources, like terminology best practices for maximum coverage.

Host A Grand Opening

 

Let's start with anticipation

Spark wonder with a campaign that shows you're revolutionizing the way your staff and visitors access fresh food. 

POSTERS

24" X 36"

FLYER

8.5" X 11"

TV DISPLAY

SOCIAL

Spread Sally awareness

The future of fresh has arrived! Make an exciting Sally reveal.

POSTERS

24" X 36"

FLYER

8.5" X 11"

TV DISPLAY

SOCIAL

Make a splash that grabs more eyeballs with a ribbon-cutting ceremony, staff "swag," and targeted messaging on a TV display above Sally.

APRON

DESIGN

T-SHIRT

DESIGN

TV DISPLAY

Post Launch: Awareness Packages

 

Start with your nursing staff! Customize these campaign assets that address their daily pain-points. Display them in staff breakrooms.

Appreciate their work

Solidify confidence in Sally by recognizing that your staff deserves the very best food safety practices.

POSTERS

24" X 36"

FLYER

8.5" X 11"

TV DISPLAY

SOCIAL

Educate your visitors. Generate Sally excitement amongst your hospital visitors by placing these campaign assets around your Hospital.

Make it personal

Show off Sally's ability to make a meal for every taste, with the ability to customize from 22 fresh ingredient choices.

POSTERS

24" X 36"

FLYER

8.5" X 11"

Illustrator

TV DISPLAY

SOCIAL

Post Launch: Engagement Packages

 

Utilize coupons, special invites, and swag to reach more people with Sally's #freshforall mission.

Coupons

Encourage purchases with a coupon for a discount on a Sally meal.

PRINT

Create events and promotions that regularly engage your community and keep them coming back for more fresh meals. 

Wellness Wednesday

Reach more people with nourishing food by engaging your customers with a Wellness event to promote regular visits.

POSTERS

24" X 36"

FLYER

8.5" X 11"

TV DISPLAY

SOCIAL

WEB BANNER

We're here to help!

If you need any additional support or have any questions, don't hesitate to reach out at marketing@chowbotics.com