Welcome to Chowbotics
Growth Strategy for Hospitals
With Sally, you've made it easier than ever to eat fresh meals in your hospital. We are excited to have you as our new partner in the mission of #FreshForAll!
So let's get started with a few key initiatives that will be critical to your success.
Create anticipation, generate media buzz, and host a Grand Opening.
Choose the best medium to talk with your audience and utilize awareness templates
Build a long-term relationship with Sally customers with proven engagement tactics
Enjoy and optimize the success of your hard work with real-time data
Think of your Sally opening as a restaurant launch with 3 key strategies: build anticipation, utilize PR tactics, and host a Grand Opening!
Generate Buzz With Public Relations Tactics
With Sally, you're making lives better...let's spread the word!
Here are public relations resources to get you started:
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Follow this Press Release template to announce your launch
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Familiarize yourself with past coverage of deployments to see the types of media that have covered prior announcements.
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Submit your release to PRWeb.
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Explore the Chowbotics Press Kit for additional resources, like terminology best practices for maximum coverage.
Host A Grand Opening
Let's start with anticipation
Spark wonder with a campaign that shows you're revolutionizing the way your staff and visitors access fresh food.
POSTERS
24" X 36"
FLYER
8.5" X 11"
TV DISPLAY
SOCIAL
Spread Sally awareness
The future of fresh has arrived! Make an exciting Sally reveal.
POSTERS
24" X 36"
FLYER
8.5" X 11"
TV DISPLAY
SOCIAL
Make a splash that grabs more eyeballs with a ribbon-cutting ceremony, staff "swag," and targeted messaging on a TV display above Sally.
APRON
DESIGN
T-SHIRT
DESIGN
TV DISPLAY
Post Launch: Awareness Packages
Start with your nursing staff! Customize these campaign assets that address their daily pain-points. Display them in staff breakrooms.
Appreciate their work
Solidify confidence in Sally by recognizing that your staff deserves the very best food safety practices.
Educate your visitors. Generate Sally excitement amongst your hospital visitors by placing these campaign assets around your Hospital.
Post Launch: Engagement Packages
Utilize coupons, special invites, and swag to reach more people with Sally's #freshforall mission.
Create events and promotions that regularly engage your community and keep them coming back for more fresh meals.
Wellness Wednesday
Reach more people with nourishing food by engaging your customers with a Wellness event to promote regular visits.
We're here to help!
If you need any additional support or have any questions, don't hesitate to reach out at